Ten Ways To Motivate Agency Employees

teamwork

Do you have ten ways that you motivate your agency employees?  Do you have one?  Or are you too busy putting out fires to consciously think about keeping your team fired up and working at a peak performance level? It’s all too easy to complain about an employee’s perceived lack of performance on the job. Sometimes, performance can be dramatically improved just by paying a little attention to all your employees. Too often we end up taking good performers and the ones we like for granted … [Read more...]

Ad Agency Principals: Tired of being treated like a vendor?

Hounds

<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table. It’s a new day out there for all of us. Competition is tougher. There are now “ten marketing dogs chasing that one corporate car.” CEO’s today are under terrible pressure to deliver revenues, so the last thing they want is another marketing firm trying to ‘sell’ them something. In their mind, marketing is an expense and the ad agency/marketing firm is just another … [Read more...]

Advertising agency non-compete agreements

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A non-compete agreement is like fire insurance. It's a sickening feeling to see the smoldering ruins of your just-burned house, and wish you'd bought the insurance policy. The time to create your non-compete is before you get burned. There's a widespread belief among the advertising agencies that we meet in our workshops and consulting that non-compete agreements are not enforceable. We do all we can to dispel that belief. We're not attorneys so we won't attempt to give you legal advice, other … [Read more...]

Managing Your Agency in a Renewing Market (part one)

ArrowUp

Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate.  A little. But now is not the time to take your eye off the prize.  In this recovery period, managing can be tricky, because we're a little tired of fighting the fight and are looking forward to backing off a little. Don't do it. We've developed 25 steps you need to consider in managing the agency during … [Read more...]