Managing your agency as the economy teeters back and forth between recovery and residual crud can be a challenge. Things feel like they're getting better and according to all the agencies we're talking to -- they are. But it's not all blue skies yet. I'm not trying to go all Eyeore on you...but let's stay careful. We've developed 25 steps you should consider as you move your agency through these turbulent waters. Last week, we posted the first 13 steps and here are the final … [Read more...]
Digital only agencies aren’t making the grade
August 8, 2012 Leave a Comment
According to the Q2 Pearlfinders Index, which is based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming less of a consideration. However, agencies that only offer digital services are not getting the nod. Despite shifting their budgets towards digital and social media, 3 in 4 marketers aren’t using exclusively digital agencies … [Read more...]
Commandments For Running An Advertising Agency
August 1, 2012 Leave a Comment
Several years ago I ran across a little ditty by Joe Adams that I've kept around just to re-read and remind myself of what business I'm in. Joe called it his Commandments for Running An Advertising Agency. It's a good reminder to all of us that it takes is a little common sense, enthusiasm and guts. So, here they are: Thou shalt market from the top down. (Call on the best fit prospects first.) Don't work for bastards - and don't be one. (Pick people you want to work for. Take on ones … [Read more...]
The economy is pushing agencies into vendor roles
May 16, 2012 Leave a Comment
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to behave like a vendor just to get the project (within your control) Agencies hiring "nice" account executives who are order takers rather than smart business people (within your control) In this post, we're going to look at … [Read more...]
