We offer workshops, agency owner networks and practical consulting for small to mid sized advertising agencies so they can increase their AGI, bottom line profits and the owner’s personal income by 20-30%.

Commandments For Running An Advertising Agency

August 1, 2012 Leave a Comment
commandments

Several years ago I ran across a little ditty by Joe Adams that I've kept around just to re-read and remind myself of what business I'm in. Joe called it his Commandments for Running An Advertising Agency. It's a good reminder to all of us  that it takes is a little common sense, enthusiasm and guts. So, here they are: Thou shalt market from the top down. (Call on the best fit prospects first.) Don't work for bastards - and don't be one. (Pick people you want to work for. Take on ones … [Read more...]

Filed Under: Agency Management Tagged With: , , , , , ,

Letters To The Editor That Pull In Business

June 21, 2012 2 Comments
@andPen

Awhile ago, we received a call from an agency in upstate New York. "I was looking through a back issues of Money Magazine," he said, "and I saw your letter to the editor mentioning that one of the things you do is work as an advertising agency consultant. You might be the kind of person I'm looking for to help me with my agency." So far AMR has helped him on several occasions. An unsolicited qualified prospect called us at the cost of one stamp on the letter to the magazine. (Today, it would be … [Read more...]

Filed Under: New Business, Publicity for the agency Tagged With: , , , ,