We offer workshops, agency owner networks and practical consulting for small to mid sized advertising agencies so they can increase their AGI, bottom line profits and the owner’s personal income by 20-30%.

How to make time to work on the business

November 12, 2012 Leave a Comment
Pulling Puzzle Pieces

Every agency owners knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own.  Any time I chat with an agency owner, they admit they struggle with the same issue --  how to make time to work on the business. Every agency owner knows the way to more profits, more success and ultimately, more satisfaction is to invest the time to not only serve your clients but to … [Read more...]

Filed Under: Agency Management, Agency Operations Tagged With: , , , , ,

How to move your advertising agency to value pricing

October 24, 2012 1 Comment
Hundred dollars bills

Leanring how to move your advertising agency to value pricing means you’ll need to talk a little differently to both your internal staff and your clients. It’s going to take some effort and time to make the shift.  Earlier I talked about why value pricing should matter to agencies and how you can help clients understand the value of it. Agencies that have made the leap offer these words of advice: It’s easier to move prospects and new clients to value pricing, so start there. Once … [Read more...]

Filed Under: Agency Operations, Money Issues

Value Pricing for Advertising Agencies – It’s Time

October 22, 2012 1 Comment
Stack of dollar bills

Value pricing for advertising agencies?  Yes -- the time has come. At several of our AMR network meetings, we've had Ron Baker, author of Implementing Value Pricing come speak.  Agency owners are fired up after being exposed to Ron's ideas and leave, ready to either start or continue their transition to value pricing.  The billable hour was introduced by a law firm back in 1919. So were locomotives, dial telephones and prohibition. Trains and phones have certainly evolved thanks to changes … [Read more...]

Filed Under: Agency Operations, Client Relationships, Money Issues

How many hours should ad agency employees work?

September 6, 2012 Leave a Comment
timesheets

This is a question that comes up all the time in my work with agencies.  The expectation in terms of a work week ranges from 37.5 hours a week to 50 hours a week although most agencies will say 40 in terms of hours worked in a week.  So that gives us a range from 1950 hours a year to 2600 hours a year with most people citing the 2080 hours a year number (40 hours/week).  But given an average of 3 weeks of time off (vacation and sick) and 10 work holidays (which translates to 5 weeks off) that … [Read more...]

Filed Under: Agency Operations, Money Issues Tagged With: , , , , ,

Results from the small and medium advertising agency survey on salaries and benefits

July 17, 2012 2 Comments
Screen shot 2012-07-16 at 8.33.26 PM

For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies.  The survey results report allow agency owners to compare their salaries by position with how the rest of the country's salaries.  The results are also presented by agency size and region. For the first time in several years, salaries seem to be on the rise, albeit a modest one. We’d seen flat or declining salaries over the past … [Read more...]

Filed Under: Agency Operations, Employees, Money Issues Tagged With: , , , , , , , , , ,